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Beatport to Launch Music Awards

Contributed By: DC Cox
Created On: Monday, 17 March 2008
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Download portal of all things electronic Beatport has added another prize fest to the international music scene. The first ever Beatport Music Awards allow dance aficionados worldwide to vote for their favorite artist of 2007.

The Beatport Music Awards are based solely on the units sold through the portal, broken down into 19 categories. Voting will open on 18th March although the nominees are already known.

A look at the list will surely raise many eyebrows: Dubstep pioneer Burial has remarkably been included into the category Best Chill Out artist, while the electro-rockers of Modeselektor are nominated for Best Dubstep & Grime artist.

Other oddities come in the form of many artists being included in four or more quite different categories such as Trentemøller, Dubfire and Deadmau5 in genres that certainly do not appeal to them. Is this a matter of intercultural differences in the definition of a given genre? Or should this be considered as a limited vision on electronic music by the Beatport board?

One can question the importance of an award show as such. It's globally known that the DJ Mag Top 100 is a commercial platform to DJs that have conducted extensive marketing campaigns rather than a credible list of actual popularity.

Beatport does not claim to conduct an overview of the world's best jocks, but this show merely looks like a nifty marketing tool for nobody but Beatport itself with an aim to increase digital sales. Obviously this new extension to the Beatport format is a smart addition business-wise.

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