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Justin Timberlake to Appear in New Fashion Line Ad |
Contributed By: The Messiah
Created On: Tuesday, 15 July 2008
Hits: 36
 Justin Timberlake The singer may be featured in the forthcoming campaign for clothing company William Rast, but it’s not himself he’s playing, it’s a character.
Justin Timberlake was initially understood to be reluctant to feature in the campaign but changed his mind after he was pitched the idea of playing a fictional character who is named after the brand.
Now when we see Timberlake in the campaign, which kicks off on williamrastmovie.com this month in a series entitled ‘My Name Is William Rast’, he will be playing William Rast, a rebel on the run.
According to WWD.com, the ‘Sexyback’ singer got really into building the profile of his character, and stars alongside model Erin Wasson who plays a woman called Birdie in the campaign.
Timberlake and Ayala launched William Rast in 2006 and the forthcoming campaign will support the line’s first full collection.
The William Rast line will debut this autumn.
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